This infographic from Column Five creatively explains a well-balanced blog using food groups. Blogging is an essential component of successful content marketing. As such this visual representation describes what kind of content readers prefer to consume so marketers can efficiently execute blog posts with an impact.
A Well-Balanced Blog, similar to a well-balanced meal, is comprised of different groups and planned out over the week. Depending on your goal, your weekly strategy will look different. The infographic also breaks down the meal or blog by how much energy marketers should be spending on different types of content. Column Five also suggests daily blogging, as it improves ROI significantly compared to bloggers who only post on a monthly basis.