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Adams Family Fashion

The Wednesday Lookbook Shot by Zeb Daemen

— June 14, 2010 — Fashion
The Wednesday lookbook by Zeb Daemen features fashions inspired the Adams Family character of the same name. The clothing line 'Wednesday' designed by Toon Geboers gets in namesake from the creepy TV show’s daughter.

Long, flowing, printed dresses, big brimmed hats and various animal-inspired pieces take center stage in the Wednesday lookbook by Zeb Daemen. I guess this is what Wednesday Adams would look like if she moved out of that dark mansion.

Implications - Popular culture is becoming a way of identifying for modern consumers to identify themselves. Products that feature a character from the media appeals to those who look for items with certain names. Companies attempting to increase their appeal on the market could develop more with this in mind.
Trend Themes
1. Character-inspired Fashion - There is an emerging trend of fashion lines that draw inspiration from popular characters, appealing to consumers who want items associated with certain names.
2. Wednesday Adams Aesthetic - The Wednesday Adams aesthetic, characterized by long flowing dresses, big brimmed hats, and animal-inspired pieces, is gaining popularity as a fashion trend.
3. Cultural Identification Through Fashion - Consumers are increasingly using popular culture references in their fashion choices as a way to express their identity and connect with like-minded individuals.
Industry Implications
1. Fashion Retail - Fashion retail companies have an opportunity to capitalize on the character-inspired fashion trend by partnering with media franchises or designing their own lines inspired by popular characters.
2. Entertainment Licensing - Entertainment licensing companies can explore collaborations with fashion brands to create character-inspired collections that appeal to fans of specific media properties.
3. Personal Styling Services - Personal styling services can incorporate the Wednesday Adams aesthetic into their offerings, helping clients achieve the dark and mysterious look.
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