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Global Survey For Marketing

 - Nov 15, 2007
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According to a recently released European Interactive Advertising Association (EIAA) report, internet consumption is hot on the heels of TV consumption among all demographics across Europe. “The internet is rapidly becoming a hub for all media with internet users increasingly consuming media such as magazines, newspapers, radio and TV digitally.”

The study involved 7,008 random telephone interviews with over 1,000 respondents in the UK, Germany, France, Spain, Italy and the Nordics respectively; and 500 respondents in Belgium and the Netherlands. Interviews were conducted throughout September 2007.

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