The buying and selling of web addresses is becoming big business. Thanks to pay-per-click advertising, the business could top $4 billion by 2010. Why you ask? People no longer look at web addresses as a commodity, but rather look at it as a piece of real estate.
Implications - The vast expansion and widespread adoption of the Internet has turned online domains into valuable virtual lots. Savvy entrepreneurs are monetizing domain names just as real estate developers might monetize a rental lot. To take advantage of this opportunity, companies can purchase a series of relevant domain names and place a carefully curated blend of unique advertising and content on them.
What Makes This Trend Stand Out
- Domain Monetization
- The monetization of online domains has created opportunities for savvy entrepreneurs to turn online domains into valuable virtual lots for generating revenue.
- Virtual Real Estate
- The widespread adoption of the Internet has turned web domains into valuable virtual real estate, opening up opportunities for real estate developers to monetize domain names much like rental lots.
- Pay-per-click Advertising
- With pay-per-click advertising, buying and selling web addresses could hit a $4 billion industry by 2010, opening up opportunities for businesses to monetize their domain names.
Sectors Adopting This
- Technology
- With the vast expansion and widespread adoption of the Internet, technology companies are uniquely positioned to take advantage of the opportunity presented by the buying and selling of web domains.
- Advertising
- Advertising firms can generate revenue by purchasing a series of relevant domain names and placing a carefully curated blend of unique advertising and content on them.
- Real Estate
- The monetization of web domains has created opportunities for real estate developers to monetize domain names much like rental lots.
