An Outline of How a Web Crawler Inflates Google Analytics

 - Mar 24, 2013
References: rivalhost & bitrebels
A company that relies on Google Analytics to determine search engine rankings and website traffic statistics needs to be aware of the damage a web crawler can cause on such web rankings.

This chart by Rivalhost explains that with web spiders and bots, as well as spammers, hackers and spies, not even half of web traffic on unprotected sites actually constitutes real human visitors. There are the bad bots that search for vulnerabilities on sites, scraping sensitive information and stealing content, and there are good bots that monitor websites to determine search engine rankings.

To control the accessibility of a site to harmful and corrupt web crawler bots, as well as ensuring a secure reputability with Google Analytics rankings, protect the site with managed web hosting.