ARI JOGIEL, the LA-based fashion label and manufacturer, recently declared 'Wear a Freaking Mask Day' on October 10th, 2020. The campaign seeks to encourage the public to continue wearing a mask to help flatten the COVID-19 curve "while coming together in solidarity to help the fight against racism."
In conjunction with the new social media day, ARI JOGIEL debuted the Pablo Mask, a one of a kind face mask, stitched together with nine different colored fabrics, "symbolizing unity and everyone coming together." The new initiative was created in partnership with h The Conscious Kid, an organization dedicated to promoting healthy racial identity development in youth. The premium-stitched 3-layered mask is currently up for auction to celebrate the new 'Wear a Freaking Mask Day' with 100% of profits being donated to the organization.
Image Credit: ARI JOGIEL