RetailMeNot Launched the 'We Shop With Her' Cmapaing
Grace Mahas — March 7, 2020 — Social Good
References: retailmenot & thedrum
In an effort to celebrate and empower female entrepreneurs ahead of National Women's Day—on March 8th, RetailMeNot, launched the 'We Shop With Her' initiative that rewards shoppers who support female-run or women-founded businesses during the weekend of March 7th and 8th. The e-commerce platform offers coupons and savings for various brands with multichannel reach. Currently, the platform boasts over 650 million global site visits annually, with 26 million of them being unique users.
RetailMeNot will also be donating the Women’s Fund at the Austin Community Foundation and the Ann Richards School for Young Women Leaders in an effort to advance the success of budding women with support in their future endeavors.
Image Credit: RetailMeNot
RetailMeNot will also be donating the Women’s Fund at the Austin Community Foundation and the Ann Richards School for Young Women Leaders in an effort to advance the success of budding women with support in their future endeavors.
Image Credit: RetailMeNot
Trend Themes
1. Female Entrepreneurship Support - Initiatives that reward shoppers for supporting women-run businesses present a disruption opportunity for e-commerce platforms to gain consumer trust and loyalty.
2. Gender-inclusive Marketing - RetailMeNot's 'We Shop With Her' campaign sets an example of the trend towards gender-inclusive marketing strategies that appeal to a wider audience and cater to social values.
3. Corporate Social Responsibility - Donating to organizations that support women's empowerment can contribute to a company's positive brand image and improve patronage as consumers increasingly prioritize socially responsible businesses.
Industry Implications
1. E-commerce - The 'We Shop With Her' campaign highlights the opportunity for the e-commerce industry to use social values and corporate social responsibility to improve engagement with consumers and customer loyalty.
2. Retail - Initiatives that target and celebrate women entrepreneurs offer opportunities for the retail industry to break conventional gender stereotypes in marketing and create more diverse and inclusive campaigns.
3. Non-profit - Partnerships between non-profits and corporations, like RetailMeNot's contribution to women's funds, showcase the opportunity for greater collaboration between the two sectors in creating social impact and economic empowerment.
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