Skateboarders long to conquer the pavement which suffocates the earth. They enjoy being free from the normal constraints of society (the pros do, at least). Celebrating the liberating feeling of busting out a new trick, the 'We R Free' decks featured here colorfully capture the fun of skateboarding.
Take a look at more of the 'We R Free decks' and wheel sets designed by Angel Sanz Correa at the links below.
Implications - Consumers skate as an expression of their identity. As such, they also consider their skateboards as a physical extension of their bodies. As such, many skateboarders look for highly customized skate decks to represent their personality. Corporations in other industries can similarly appeal to consumers by offering highly unique product designs.