Increasingly hectic consumer lifestyles are pushing many to seek out ways to streamline their daily routine, which is exactly what the Wavex Microgym aims to help do. The portable home gym can be used in a living space, at the office or when traveling to let athletic individuals perform hundreds of different workouts without the need for large equipment. The system can be used for total-body workouts and allows for three resistance levels ranging from 10 to 20 kg, which makes it perfect for all fitness levels.
The Wavex Microgym is capable of being used in a number of different orientations that will train different parts of the body, but also works to keep working out fresh and exciting for individuals.
What's Driving This Trend
- Portable Home Gyms
- The trend of portability in home gym equipment creates opportunities for companies in fitness equipment and e-commerce to develop new products, marketing strategies and sell to broader markets.
- Streamlining Workout Routines
- This trend emphasizes developing creative ways for busy people to get exercise and companies are encouraged to provide comprehensive, accessible and easy to use solutions.
- Technologically Driven Workouts
- The move towards digital fitness equipment that is connected, results-oriented and personalized presents innovative marketing channels, business models and the need for specialized software.
Who This Affects Most
- Fitness Equipment
- Innovation opportunities in fitness design and materials incorporating smart technology and portability while keeping user experience at the forefront.
- E-commerce
- E-retailers can partner with companies to promote portable gym products and suggest credible health and fitness bloggers and influencers to build brand authenticity and trust.
- Travel Industry
- Hotels, airlines and travel agencies can promote exercise on the go by marketing portable exercise equipment or providing on-location mini gyms.
