Cut-Out Midsole Sneakers

Mizuno's New Wave Prophecy 8 Sneaker Comes in Triple Black

Japanese footwear brand Mizuno introduces a new sneaker design to its roster and it comes in the form of a Wave Prophecy 8 model. The overall design is sleek and arrives in a triple black colorway with some subtle hits of contrasting details delivered in silver hues.

The uppers are constructed from a blend of rubber, leather, and mesh in a paneling manner in order to add depth to the entire tonal sneaker. Additionally, the top of the tongue tab features a rubber plate that boasts branding detail in the form of the brand's logo. There are also mesh materials at the lower parts of the model that coat the toe box and the forefoot. Rounding out the sneakers are a clear rubber patch at the heel that reads "MIZUNO WAVE."

Cut-out Midsole Design
Opportunity for other sneaker brands to explore innovative ways to incorporate cut-out designs in their own sneakers.
Triple Black Colorway
Other brands can produce their own footwear that employ monochromatic colorways with subtle pops of contrasting details.
Mixed Material Uppers
Chance for shoe brands to experiment with different materials and paneling techniques to create unique sneaker designs.

Who This Affects Most

Footwear Manufacturing
The introduction of the cut-out midsole sneaker and mixed material uppers opens up opportunities for both established and emerging footwear manufacturers to create innovative products.
Apparel and Fashion
The popularity and versatility of the triple black colorway in footwear can extend to other fashion categories like apparel, accessories, and even home decor to create a consistent aesthetic in the market.
Sports and Athletics
Innovative design elements like the cut-out midsole and mixed materials in the uppers show potential for athletic footwear brands to provide consumers with advanced technologies for better performance and style.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 46%
Activity 27%
Freshness 9%