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Protective Pocket Shorts

Waterproof Pocket Shorts by Stash Keep Gadgets Unharmed

— May 14, 2013 — Fashion
California-based brand Stash Inc. developed waterproof pocket shorts for those who lead adventurous lifestyles and want to keep safe high-maintenance gadgets.

The shorts are assembled with ‘Stash pockets:’ waterproof pockets with strong, plastic seal-able caps. These caps can be twisted open when needed to throw in or take out keys, phones, iPods, etc. The opening of the Stash pocket is just wide enough to fit an iPhone. This pocket is securely sewn into the interior of the shorts.

Stash pocket caps can come in different colors, with the color of the shorts matching accordingly. You can make a pledge for Stash’s waterproof pocket shorts at www.kickstarter.com.

We’ve proven that the Stash Pocket not only provides safe and waterproof storage, but also gives each piece of apparel or gear a totally unique look incorporating form and function.
Trend Themes
1. Waterproof Apparel - The trend of developing waterproof apparel that can protect personal belongings during outdoor activities creates opportunities for designers and manufacturers to create better, more advanced materials to improve this experience.
2. Functional Fashion - The trend of designing clothing that serves a functional purpose as well as a fashionable one creates opportunities for fashion designers and technology companies to collaborate on developing innovative clothing options that can protect technology, without sacrificing style.
3. Smartphone-friendly Gear - The trend of creating protective gear with pockets that are wide enough to carry smartphones creates opportunities for tech companies to collaborate with outdoor gear manufacturers for developing gear that can also protect smartphones with durability and style.
Industry Implications
1. Outdoor Gear - The development of protective pocket shorts creates disruptive innovation opportunities within the outdoor gear industry to create more smart and tech savvy products that can improve the outdoor experience and protect technology.
2. Fashion - The protective pocket shorts trend creates disruptive innovation opportunities for fashion designers to collaborate with technology companies to create functional, fashionable clothing options with added protection for personal electronics like smartphones, iPods, etc.
3. Mobile Technology - The trend of developing smartphone-friendly gear creates disruptive innovation opportunities for mobile technology companies to collaborate with outdoor gear manufacturers and fashion designers to create everyday products that can protect technology while maintaining style and design aesthetics.
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