Ideas
Explore the world's #1 largest database of ideas and innovations, with 458,465 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,662 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,662 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,205 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 458,465 cutting edge ideas.

Nourishing Water-Proof Lipsticks

Cargo's Swimmables Matte Liquid Lipsticks are Perfect for Summer

— May 29, 2018 — Fashion
Makeup wearers are familiar with the struggle of wanting to cool off by taking a dip in the pool without smudging one's makeup and with the new water-proof lipstick from Cargo, this wish can finally become a reality.

The brand's newest liquid lippies are dubbed the 'Swimmables Matte Liquid Lipsticks' and are comprised of a "budge-proof formula" that's water resistant. This means that the lipstick can withstand sweat and even a dip in the pool. What's more is that this line is fast-drying and easy to apply, making for the perfect summer accessory to throw into one's bag.

Unlike other liquid lipsticks, this particular offering has been infused with nourishing elements which results in a moisturizing and lightweight finish.


Image Credit: Cargo via Instagram @Cargocosmetics
Trend Themes
1. Water-proof Lipsticks - Disruptive innovation opportunity: Develop advanced formulas that are not only water resistant but also nourishing for long-lasting wear.
2. Swimmables Matte Liquid Lipsticks - Disruptive innovation opportunity: Create a range of liquid lipsticks that are fast-drying, easy to apply, and can withstand sweat and water, catering to the needs of active individuals.
3. Moisturizing and Lightweight Finish - Disruptive innovation opportunity: Experiment with infused nourishing elements in cosmetics products to provide a moisturizing and lightweight finish, enhancing customer satisfaction.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Introduce innovative beauty products with long-lasting, water-proof features to meet the demand of customers seeking durable makeup solutions.
2. Personal Care - Disruptive innovation opportunity: Develop new formulations for personal care products that combine functionality, such as water resistance, with nourishing properties for enhanced convenience and customer experience.
3. Active Lifestyle - Disruptive innovation opportunity: Create beauty and personal care products specifically designed for individuals with active lifestyles, ensuring durability and suitability for activities like swimming and exercising.
2.6
Score
Popularity
Activity
Freshness