Makeup wearers are familiar with the struggle of wanting to cool off by taking a dip in the pool without smudging one's makeup and with the new water-proof lipstick from Cargo, this wish can finally become a reality.
The brand's newest liquid lippies are dubbed the 'Swimmables Matte Liquid Lipsticks' and are comprised of a "budge-proof formula" that's water resistant. This means that the lipstick can withstand sweat and even a dip in the pool. What's more is that this line is fast-drying and easy to apply, making for the perfect summer accessory to throw into one's bag.
Unlike other liquid lipsticks, this particular offering has been infused with nourishing elements which results in a moisturizing and lightweight finish.
Image Credit: Cargo via Instagram @Cargocosmetics
What's Driving This Trend
- Water-proof Lipsticks
- Disruptive innovation opportunity: Develop advanced formulas that are not only water resistant but also nourishing for long-lasting wear.
- Swimmables Matte Liquid Lipsticks
- Disruptive innovation opportunity: Create a range of liquid lipsticks that are fast-drying, easy to apply, and can withstand sweat and water, catering to the needs of active individuals.
- Moisturizing and Lightweight Finish
- Disruptive innovation opportunity: Experiment with infused nourishing elements in cosmetics products to provide a moisturizing and lightweight finish, enhancing customer satisfaction.
Who This Affects Most
- Cosmetics
- Disruptive innovation opportunity: Introduce innovative beauty products with long-lasting, water-proof features to meet the demand of customers seeking durable makeup solutions.
- Personal Care
- Disruptive innovation opportunity: Develop new formulations for personal care products that combine functionality, such as water resistance, with nourishing properties for enhanced convenience and customer experience.
- Active Lifestyle
- Disruptive innovation opportunity: Create beauty and personal care products specifically designed for individuals with active lifestyles, ensuring durability and suitability for activities like swimming and exercising.
