Although smartphone photography has many consumers using the technology on the average day, many are still in need of equipment like the Olympus TG-870 Tough waterproof digital camera for trips.
Designed to be a functional piece of equipment that's ideal for any adventure, the Olympus TG-870 Tough camera can be used in a variety of ways and even strapped onto the body and used as an action cam. The design of the Olympus TG-870 Tough camera itself is crushproof, freeze-proof, waterproof and much more.
Packed wth WiFi and GPS functionality, the Olympus TG-870 Tough waterproof digital camera is also designed with a swiveling display that bends a full 180-degrees. This makes it ideal for selfies and/or overhead shots at special events.
What's Driving This Trend
- Rugged Adventure Cameras
- The trend of rugged adventure cameras is disrupting the traditional camera industry by offering durable, versatile options for capturing photos in extreme conditions.
- Action Cam Integration
- The trend of integrating action cam capabilities into regular digital cameras offers new opportunities for adventure enthusiasts to capture their experiences from different angles.
- Smartphone Photography Accessories
- The trend of using professional-grade cameras as accessories to smartphones presents a disruptive innovation opportunity for both the camera and smartphone industries.
Who This Affects Most
- Digital Camera Industry
- The digital camera industry should capitalize on the trend of rugged adventure cameras by expanding their product lines to include durable models with enhanced features.
- Action Cam Industry
- The action cam industry should embrace the trend of integrating action cam capabilities into regular digital cameras to broaden their customer base and appeal to adventure photography enthusiasts.
- Smartphone Industry
- The smartphone industry has a disruptive innovation opportunity in the trend of using professional-grade cameras as accessories, which can enhance the photography capabilities of smartphones and attract photography enthusiasts.
