The Watermelon Crush Hair Mask Quenches Dry, Thirsty Strands
Laura McQuarrie — December 21, 2021 — Fashion
References: triviso.co & thedieline
Triviso's Watermelon Crush Hair Mask is a unique haircare product that's packaged in a squeezable format and likened to "hair juice." The watermelon-infused hair mask is made with a combination of ultra-nourishing grapeseed and avocado oil, plus rice powder. With a formula that's vegan, cruelty-free, and made without SLS and parabens, the product deeply hydrates dry and damaged hair.
Thanks to its playful packaging, bright colors and unique design, the product has gone viral on TikTok among Gen Z consumers. The popularity of this product can also be attributed to the fact that it is easy to use, since it can be applied from root to tip after shampooing, then rinsed off after about seven to 10 minutes.
Watermelon extract is the key ingredient in the formula, which is packed with Vitamin C and an amino acid for boosting circulation to the scalp.
Thanks to its playful packaging, bright colors and unique design, the product has gone viral on TikTok among Gen Z consumers. The popularity of this product can also be attributed to the fact that it is easy to use, since it can be applied from root to tip after shampooing, then rinsed off after about seven to 10 minutes.
Watermelon extract is the key ingredient in the formula, which is packed with Vitamin C and an amino acid for boosting circulation to the scalp.
Trend Themes
1. Squeezable Hair Masks - There is an opportunity to develop hair masks that are packaged in a squeezable format for convenience and ease of use.
2. Fruit-infused Haircare - Developing haircare products infused with different fruits like watermelon can be an innovative way to stand out in the market.
3. Viral Tiktok Beauty Products - The popularity of Triviso's Watermelon Crush Hair Mask demonstrates the potential of viral TikTok trends to boost product sales and brand awareness.
Industry Implications
1. Personal Care - There is potential for disruption in the personal care industry by developing unique and innovative haircare products that cater to shifting consumer preferences and demand.
2. Natural and Vegan Haircare - The growing interest in natural and vegan haircare products creates an opportunity to develop formulas that prioritize sustainability, ethical sourcing and eco-friendliness.
3. E-commerce - E-commerce businesses can capitalize on the trend of viral TikTok beauty products by partnering with brands or influencers to launch and promote exclusive product lines, generating increased revenue and brand awareness.
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