To support marine research, Waterlust's activewear promotes the conversation around sustainability and gives back to the ocean science and conservation community. Each brightly patterned design is paired with a research lab, nonprofit, or educational organization. For each item sold, ten percent of the profits will be donated to Waterlust's conservative partners.
The eco-friendly company boasts leggings, rash guards, and board shorts, all made from recycled plastic bottles. Waterlust's designs are inspired by distinct marine life patterns, corresponding to 16 ocean science and conservation community research programs. This list includes whale shark research, invasive lionfish removal, sockeye salmon monitoring, and abalone restoration.
While Waterlust helps its marine life partners financially, it also helps by getting the word on these programs via social media and informative note cards that come with each of Waterlust's activewear items.
Image Credit: Ecowatch / Waterlust
Key Themes Behind This Trend
- Eco-friendly Activewear
- Opportunity for companies to create sustainable activewear using recycled materials and support environmental conservation efforts through their products.
- Socially Conscious Consumerism
- The trend of consumers seeking out products that give back to social or environmental causes and creating brand loyalty through ethical practices.
- Partnering with Nonprofits
- Partnerships with nonprofits can benefit both the company and the organization, creating a positive impact and spreading awareness among consumers.
Where This Applies
- Fashion Industry
- Opportunities for fashion companies to incorporate eco-friendly and sustainable practices into their supply chain, production, and marketing strategies.
- Athletic Clothing Industry
- Activewear companies can differentiate themselves by offering ethically-made products that support social and environmental causes, appealing to socially conscious consumers.
- Nonprofit Industry
- Opportunities for nonprofit organizations to partner with companies and raise awareness and funds for their causes through creative collaborations, such as designing products.
