Ooly's Smooth Stix Watercolor Gel Crayons are a dual-purpose art tool and encourage users to get creative in a variety of ways. Each crayon is transformed instantly when combined with water, allowing users to create art projects with different color applications and textures.
Each set of Smooth Stix Watercolor Gel Crayons includes six crayons -- in red, orange, yellow, green, blue and violet hues -- and comes equipped with a watercolor brush. In addition to their dual-purpose design, these crayons are also washable and mess-free making them a great choice for parents with young children.
Encouraging self-expression, Ooly's art supplies appeal to consumers of all ages and are designed with versatility and convenience in mind. The retailer also specializes in a variety of other art supply options along with writing tools and craft kits.
Why This Trend Is Growing
- Watercolor Gel Crayons
- Disruptive innovation opportunity: The development of watercolor gel crayons that transform with water opens up new possibilities for artistic expression and experimentation.
- Dual-purpose Art Tools
- Disruptive innovation opportunity: Creating art tools that serve multiple functions, such as Ooly's Smooth Stix Watercolor Gel Crayons, allows for increased creativity and convenience.
- Washable and Mess-free Products
- Disruptive innovation opportunity: The demand for washable and mess-free art products like Ooly's crayons presents an opportunity for the development of new and improved formulas and materials.
Industries Being Reshaped
- Art Supplies
- Disruptive innovation opportunity: The art supplies industry can capitalize on the trend of transformative watercolor crayons by developing innovative products that cater to artists and hobbyists.
- Education and Childcare
- Disruptive innovation opportunity: Educational institutions and childcare centers can adopt watercolor gel crayons as a mess-free art activity, providing a novel and engaging artistic experience for children.
- Craft and Hobby Retail
- Disruptive innovation opportunity: Craft and hobby retailers can expand their product offerings by incorporating transformative watercolor gel crayons, catering to a market looking for versatile and convenient art supplies.
