In order to promote their guided night tours, Santa Fe Zoo collaborated with TBWA Colombia on this fun print ad.
The ad shows an old lady gasping with surprise and shock with the tagline, "Animals also have fun at night."
I love it. The ad is subtle yet cheeky at the same time. You have to read the neon sign (a la, red district) tagline at the bottom of the ad to understand the message.
The October 2008 ad was photographed by Julian Gaviria for TBWA Colombia with creative director Javier Bernal, and art director Felipe Hernández.
I also added a video that shows some of the beautiful animals you can find in the Santa Fe zoo.
Watching Animals Get Busy
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
40 Animalistic Ads
Cartoon Sitcom Sneakers
5G-Enhanced Learning Experiences
AI-Assisted Trailer Parking
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Santa Fe Zoo's Naughty Ad
- By: AymanOct 8, 2008