In order to promote their guided night tours, Santa Fe Zoo collaborated with TBWA Colombia on this fun print ad.
The ad shows an old lady gasping with surprise and shock with the tagline, “Animals also have fun at night.”
I love it. The ad is subtle yet cheeky at the same time. You have to read the neon sign (a la, red district) tagline at the bottom of the ad to understand the message.
The October 2008 ad was photographed by Julian Gaviria for TBWA Colombia with creative director Javier Bernal, and art director Felipe Hernández.
I also added a video that shows some of the beautiful animals you can find in the Santa Fe zoo.