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'It's About Time' Turns Clock to Ruby-Studded Cufflink

 - Aug 10, 2009   Updated: May 31 2011
References: vivre & gizmowatch
Design company It's About Time has taken vintage timepieces and created ruby-studded cufflinks for funky men. The hand-made sterling silver designs are surprisingly high fashion given their origins. 

The It's About Time designs are an interesting use of now unusable vintage watches, and seem like a nice upcycled creation. Take a look at the cool watch-to-cufflink design from It's About Time above.

Implications - Vintage themes are being revisited by brands and consumers alike who are looking for an entirely new take on classic looks. The comeback of retro themes has disproved the notion of "you can't teach old dogs new tricks" with designers modernizing the past. This idea of reinvention is a concept businesses can take advantage of to put their own creative spin on existing products that will appear new to consumers.