Shanghai-based clothing label FAKE NATOO is founded by Zhang Na who creates warm wool fashions for her stylish consumer. The talented designer is a Xi'an Academy Fine Arts and MOD'ART International graduate who combines artistic and comfortable details to create her womenswear pieces.
FAKE NATOO is a clothing brand that relies on warmth and comfort, focusing on long wool dresses, oversized knit sweaters and even luxe wool coats that are a fresh update on timeless couture staples.
These warm wool fashions are not your run-of-the-mill winter get-up and manage to successfully marry aesthetics with function. The clothes are chic and iconic and are guaranteed to infuse a touch of sophistication and glamor to any woman’s wardrobe.
What's Driving This Trend
- Warm Wool Fashions
- Opportunity for disruptive innovation in creating sustainable and eco-friendly wool materials.
- Oversized Knit Sweaters
- Potential for disruptive innovation in utilizing technology to create customizable, fitted oversized knit sweaters.
- Luxe Wool Coats
- Opportunity for disruptive innovation in incorporating smart fabrics and functionalities into luxe wool coats.
Who This Affects Most
- Fashion
- Opportunity for disruptive innovation in the fashion industry by integrating sustainability and comfort in clothing designs.
- Textile
- Potential for disruptive innovation in developing advanced wool materials and manufacturing processes.
- Technology
- Opportunity for disruptive innovation in the integration of technology and fashion, such as wearable tech in knitwear.
