Betsey Johnson is one of the coolest designers out there, and for Summer 2009, she designed bags that are reminiscent of one of the coolest artists of the past, Andy Warhol.
Using the Andy Warhol paintings 'Marilyn' and 'Zebra,' Betsey Johnson created bags in a variety of models, colors, and sizes to fit every taste and budget.
No doubt, the Andy Warhol bags will sell very well this summer.
Implications - Many consumers within North American society consider the ways in which they are perceived by their peers as a top priority. As a result, such consumers are very willing to invest large sums of money into flashy items. Standout products bearing hip cultural references and styles will appeal to a large clientele.