A charitable wardrobe giveaway is initiated in collaboration between sneaker marketplace StockX and renowned American fashion supermodel and entrepreneur Karlie Kloss. The initiative will allow consumers to pick and choose from the celebrity's own wardrobe. To be eligible to win one of the supermodel's pieces, individuals have to donate $10 USD via StockX's platform. The money that is raised through this initative will be used to support a not-for-profit that is owned by Karlie Kloss herself. Dubbed 'Kode with Klossy,' the organization provides free coding programs to young women who are interested in a career in technology.
Individuals who wish to participate in the wardrobe giveaway can enter until December 6th at midnight. Only customers in the U.S. are eligible to participate.
Image Credit: StockX
Key Themes Behind This Trend
- Charitable Wardrobe Giveaways
- Disruptive innovation opportunity: Collaborating with celebrities to offer wardrobe giveaways as a way to raise money for charitable causes.
- Sneaker Marketplace Collaborations
- Disruptive innovation opportunity: Partnering with popular sneaker marketplaces to create unique fundraising initiatives.
- Free Coding Programs for Young Women
- Disruptive innovation opportunity: Creating free coding programs and initiatives to empower young women interested in technology careers.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Incorporating charitable wardrobe giveaways into fashion business models for social impact.
- Technology Education
- Disruptive innovation opportunity: Developing free coding programs and initiatives to address gender disparity in the technology industry.
- Non-profit/charity
- Disruptive innovation opportunity: Collaborating with celebrities and fashion brands to raise funds through unique giveaway initiatives for charitable organizations.
