The Wallpaper March 2011 Photoshoot Features Literal Fashion Victims

 - Feb 19, 2011   Updated: Jun 15 2011
References: wallpaper-magazine & abhfya
The Wallpaper* March 2011 issue features an interesting editorial about a society's obsession with brands. The images are stunning and show groups of people presenting different forms of brand loyalty. One man has Versace tattooed on his chest, while another features a couture-loving woman who points a gun at her lover.

The Wallpaper* March 2011 photoshoot was photographed by Matthias Vriens-McGrath and styled by Susan Winget.

Implications - Society is so saturated with advertisements spanning several different mediums that consumers have become desensitized to them. Consumers now only absorb the messages of advertisements that contain shocking or humorous images and text since they are memorable. Companies can appeal to a wider market by applying these elements into their marketing campaigns.