Hiking-Themed Pastel Footwear

Clarks Originals Launches Yet Another Wallabee Silhouette

Clarks Originals delivers yet another iteration of the Wallabee silhouette for the season. This time around, the brand draws inspiration from hiking purposes and adorns the shoe with details that are ready for hiking and adventure. The pale green hue is the latest update for a pastel look for the season.

The upper is made from nubuck materials and has contrasting details in the form of leather trimming. It continues to retain its moccasin style and has details including the smaller Clarks Originals triangle tag that is true to the brand. It has an FCS-certified detail on the sole unit that ensures that the shoe has been made responsible using materials from forests that are conscious.

Image Credit: Clarks Originals

Hiking-themed Footwear
There is an opportunity for footwear brands to incorporate outdoor-inspired designs and materials into their collections.
Pastel-colored Footwear
Designers could explore using pastel colors in their footwear offerings, which have been popular in recent seasons.
Sustainable Footwear
Brands could differentiate themselves by creating shoes made from environmentally-friendly materials and processes.

Who This Affects Most

Footwear
The footwear industry could take inspiration from the hiking trend and add hiking-inspired features to their collections.
Fashion
Fashion brands can explore using pastel colors for their footwear collections to capitalize on their recent popularity.
Sustainability
There is an opportunity for sustainable footwear brands to gain market share by creating shoes made from eco-friendly materials and incorporating sustainable processes in their manufacturing.
SCORE
1.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 16%
Activity 5%
Freshness 12%