Outdoor-Ready Weatherized Moccasins

Clarks Originals Gives the Wallabee 2.0 GTX a New Coating

Clarks Originals prepares for the colder season and terrain that comes with it with the new Wallabee 2.0 GTX model. The signature shoe gets a new update that readies itself for the dropping temperatures. The model is coated in a water-resistant finish.

It retains the usual Vibram sole unit foundation to provide comfort and features an upper made using a blend of suede and textile materials. In terms of the branding details, the shoe has three branded hangtags that are seen beside the laces at the forefoot section. The heel marks a contrasting accent as there is a bright orange heel tab that provides wearers an easy slip-on and off versatility, rounding out the model.

Image Credit: Clarks Originals

Weatherized Footwear
The trend of creating weather-resistant features for footwear presents opportunities for expanding product lines and reaching wider markets.
Sustainable Textiles
The trend of using sustainable and eco-friendly textiles in footwear manufacturing presents opportunities for brands to tap into environmentally conscious consumers.
Function-meets-fashion Design
The trend of merging functionality with fashion in footwear design presents opportunities for brands to offer versatile and stylish options for consumers.

Industries Being Reshaped

Footwear Industry
The footwear industry could benefit from incorporating weather-resistant materials and sustainable textiles to produce more versatile and eco-friendly footwear.
Outdoor Retail Industry
The outdoor retail industry could benefit from incorporating function-meets-fashion designs to provide consumers with stylish and practical options for outdoor activities.
Textile Manufacturing Industry
The textile manufacturing industry could benefit from investing in research and development of sustainable and eco-friendly textiles to meet the growing demand for environmentally conscious materials.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 50%
Activity 32%
Freshness 11%