Andrew Lewicki knows that people have gotten used to seeing luxury brands extend their influence into other industries. From bicycles to tennis, rugby, football and golf balls, not to mention every kind of object and gadget, luxury brands have left their stamp on a multitude of products.
This time, fashionistas who are already dreaming of soft, yummy, branded waffles in the morning will have to wait, as this branded waffle maker is not for sale. It is a piece of art, a sculpture by Los Angeles-based artist Andrew Lewicki whose imagery often plays with the paradoxes of modern life.
Who knows, maybe this sculpture will inspire luxury brand art directors to introduce DIY branding machines.