The latest WACKO MARIA Spring/Summer 2018 collection merges the aesthetic of woodblock art with a rock and roll edge. The Japanese streetwear label's offerings for the warmer seasons of the year are filled with graphic pieces. There are a series of stadium jackets with embroidered details, cropped work trousers, bold t-shirts, light-washed denim, short-sleeve shirts with striped details and a series of thick-framed eyewear.
The WACKO MARIA Spring/Summer 2018 collection's key item is without a doubt the large-fitting coach jacket. It references the origins in which the imprint label stemmed from and it is further elevated with contemporary embellishments to match the stadium jackets offered in the range. The seasonal goods are available for purchase online at retailers including HBX.
Key Themes Behind This Trend
- Woodblock Art Apparel
- Disruptive innovation opportunity: Explore collaborations with traditional artists to create unique and culturally rich clothing designs.
- Graphic Streetwear
- Disruptive innovation opportunity: Integrate augmented reality (AR) technology into graphic streetwear, allowing wearers to interact with animated designs.
- Contemporary Coach Jackets
- Disruptive innovation opportunity: Incorporate sustainable materials and eco-friendly practices into the production of coach jackets, appealing to environmentally conscious consumers.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Develop smart textiles that incorporate woodblock art into their fabric, merging traditional art forms with cutting-edge wearable technology.
- Art
- Disruptive innovation opportunity: Create digital platforms that connect traditional woodblock artists with contemporary designers, facilitating collaborations and expanding the reach of this ancient art form.
- Eyewear
- Disruptive innovation opportunity: Utilize 3D printing technology to create customized, thick-framed eyewear designs inspired by woodblock art, offering consumers a unique and personalized accessory option.
