The W September 2014 Willy Vanderperre photoshoot featuring model Lara Stone infuses the magazine with a chic Japanese appeal. Stone sported a series of modern takes on the classic kimono, reinterpreting the style in a manner that will certainly be approachable for readers of the publication.
Stylist Melanie Ward worked with a multitude of motifs. In addition to the wrap dresses and thick belts resembling kimonos, Ward also chose to make use of masculine ties, button up leather oxford shirts, gem-encrusted blazers and black skinny jeans. Though these pieces may be quite diverse and dissimilar, Ward nonetheless managed to make each one work in a seamless manner.
Matched with the eclecticism of Ward were patterned curtains hanging behind stone, the perfect backdrop for the bold selection of apparel.
Key Themes Behind This Trend
- Modern Kimono Fashion
- Disruptive innovation opportunity: Explore new designs and materials to create modern interpretations of the classic kimono.
- Eclectic Styling
- Disruptive innovation opportunity: Combine diverse and dissimilar clothing elements to create unique and seamless fashion ensembles.
- Bold Backgrounds
- Disruptive innovation opportunity: Incorporate bold and patterned backdrops to enhance the visual impact of apparel photography.
Where This Applies
- Fashion Design
- Disruptive innovation opportunity: Collaborate with fashion designers to create modern kimono-inspired clothing that appeals to a wider audience.
- Styling and Image Consulting
- Disruptive innovation opportunity: Develop innovative styling techniques that merge diverse clothing elements to create unique fashion looks.
- Photography and Set Design
- Disruptive innovation opportunity: Inventive use of bold and patterned backgrounds to create visually striking photography that emphasizes the apparel.
