This possessed W Magazine March 2014 pictorial uses freaky fashion to make the city look horrifyingly haunted.
Severely stylistic fashion photographer Steven Klein captures this scary but stylish editorial. The mix of beautiful people, subtle splashes of almost-nudity, gorgeous garments and demonic duds makes this concept capture look like something out of 'Eyes Wide Shut.'
Multiple models were used for this W Magazine March 2014 editorial; the most well known being Joan Smalls and Lily Donaldson. There are also many different locations, making it look like everyone has their own story, but that all will intersect and a wild rump some time in the evening. Masks, body paint and drawn on eyes are used to make the models look frightening and like something out of a bad trip.
Key Themes Behind This Trend
- Freaky Fashion
- Incorporating elements of the eerie and macabre into high fashion shoots presents an opportunity for disruptive innovation in the fashion industry by tapping into the current interest in horror and gothic themes.
- Haunting Photography
- Using unsettling or disturbing themes in fashion and editorial photography presents an opportunity for disruptive innovation within the photography industry by pushing creative boundaries and exploring unconventional subject matter.
- Intersecting Stories
- Telling interconnected narrative through visual media, like fashion photography, presents opportunity for disruptive innovation in storytelling through fashion magazines and brands.
Where This Applies
- Fashion
- Fashion designers and brands can incorporate elements of the eerie and macabre into their collections, presenting an opportunity for disruptive innovation by tapping into the current interest in horror and gothic themes.
- Editorial Photography
- Photographers can explore using unsettling or disturbing themes in fashion and editorial photography, presenting an opportunity for disruptive innovation within the photography industry by pushing creative boundaries and exploring unconventional subject matter.
- Publishing
- Fashion magazines and brands can tell interconnected narratives through visual media, like fashion photography, presenting opportunity for disruptive innovation in storytelling within publishing industry.
