Supermodel Claudia Schiffer looks as gorgeous as ever on the latest cover of VS Magazine's Spring/Summer 2010 issue. The 40-year-old German model who reached superstar status in the 90s is known her long blonde locks and incredible figure, and frankly it looks like nothing has changed.
The sleek 21st century realism shoot features Schiffer in an equestrian-style jacket and riding whip and embellished romantic gowns. Styled by Karl Plewka in voluminous frocks, Claudia taps into her inner seductress for photographer Kayt Jones.
What Makes This Trend Stand Out
- Fashion Editorials Redefined
- The trend of fashion models continuing to grace magazine covers pushes printed media to the forefront amidst the shift to digital.
- Ageless Beauty Norms
- Claudia Schiffer's continued success as a model at 40 years-old brings attention to the need for brands to embrace age diversity in their marketing strategies.
- Retro Glamour Revival
- The resurgence of 90s supermodels in fashion campaigns inspires a resurgence of glamorous editorial style in both print and digital media.
Sectors Adopting This
- Fashion
- Fashion brands can leverage nostalgia to capitalize on the retro glamour revival and the persistence of ageless beauty standards in their marketing campaigns.
- Print Media
- Fashion editorial shoots featuring iconic models present an opportunity to reinvigorate the print media industry in the face of digital competition.
- Beauty
- As ageless beauty becomes more prevalent, beauty brands need to adapt their product lines to cater to a wider range of consumers and adjust their messaging accordingly.
