Atrium Toronto is Set to Host a Romance-Inspired Pop-Up Shop
Riley von Niessen — February 13, 2019 — Tech
References: atriumtoronto
This year, Toronto will receive a VR Valentine's Day pop-up for a limited time at Atrium, a mixed-use commercial center located in the heart of the downtown core.
The 'VRalentine’s Day' pop-up will be open on February 13th and 14th, during which time guests will have the chance to compete against their friends and test out a range of virtual reality games. Those who compete will also have the chance to win a grand prize from The Kitchen Table grocery store, which is also located within the building.
The VR Valentine's Day pop-up will be open to the public, enabling all couples and friends celebrating the romantic day within the city to stop by. In partnership with 'pop-up go,' Atrium is set to host more pop-ups within the mall throughout the year.
The 'VRalentine’s Day' pop-up will be open on February 13th and 14th, during which time guests will have the chance to compete against their friends and test out a range of virtual reality games. Those who compete will also have the chance to win a grand prize from The Kitchen Table grocery store, which is also located within the building.
The VR Valentine's Day pop-up will be open to the public, enabling all couples and friends celebrating the romantic day within the city to stop by. In partnership with 'pop-up go,' Atrium is set to host more pop-ups within the mall throughout the year.
Trend Themes
1. VR Valentine's Day Pop-ups - VR Valentine's Day pop-ups with virtual reality games and prizes for couples and friends is a new trend in experiential marketing.
2. Pop-up Shops Within Commercial Centers - Pop-up shops hosted by commercial centers could drive traffic to these establishments and offer unique experiences.
3. Virtual Reality Gaming - Virtual reality is becoming mainstream and offers opportunities for innovation in gaming and other industries.
Industry Implications
1. Experiential Marketing - Experiential marketing companies and event planners could create VR Valentine's Day pop-ups for businesses and commercial centers.
2. Commercial Real Estate - Commercial real estate companies could incorporate pop-up shops within their properties to boost foot traffic and consumer engagement.
3. Gaming - Gaming companies and developers could explore opportunities in VR gaming for both entertainment and business purposes.
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