If you've stayed in another country for even a short length of time, you know that it is easy to pick up the language there (much easier than sitting through years of it in a classroom), and the Voxy learning program recognizes this.
The need for total immersion of language within culture is the basis of Voxy. This is why their learning app uses social media tools such as Foursquare check-ins and Instagram to customize the teaching process to your surroundings and experience. For instance, flashcards would teach you the Spanish word for the bike in your picture. Or you would be armed with a bunch of phrases that were relevant to where you were eating, like ordering a beer at the bar. Voxy also provides news coverage in your desired language to make your life even more multi-lingual.
It seems the potential of social media is endless; with its help, Voxy is a revolutionary teaching tool that makes language relevant to your life.