In celebration of its new range of trucks, Volvo has unveiled a new fashion collection of more than a hundred pieces of merchandise. The items are divided into two collections: The FH16 Collection and The Volvo Trucks Collection.
Available soon at Volvo Truck Dealers and via the Volvo Truck Nation internet port, the collection features leather jackets, footwear, watches, bags, toys, and more fashion and lifestyle items. The pattern, colour and material of the items is inspired directly by the trucks. For example, the pockets of some of the clothes are shaped like Volvo truck headlamps, and the bag handles are made using the Volvo steering wheel leather.
â€œWe wanted to do something that was entirely unique in the industry,â€ explained Magnus Koeck, brand manager at Volvo Trucks. â€œInstead of putting our logo on standard products, we and our truck designers have worked closely together with well-established fashion designers. We've worked for a year to create our very own product range from the ground up.â€
More Stats +/-
Brazil-Themed Eco Fragrances
Unfiltered Summer-Themed Bourbons
Iridescent Ink Labels
Efficient Electric Sports Cars
Aloe-Based Dog Shampoos
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Volvo Truck Collections
- By: AymanJul 1, 2008