The #vanlife movement is growing in popularity amongst consumers seeking to hit the road in favor of an alternative lifestyle, which is seeing new products and solutions like the Volkswagen Atlas Basecamp Concept being designed with this in mind.
The vehicle concept was thought up by Alex Earle who is the Exterior Design Manager at the Volkswagen California design center who took his own penchant for mountain biking into account for the project. The concept setup offers drivers the ability to bring all their essential gear with them to set up camp wherever they go for comfortable accommodations at all times.
Speaking on the Volkswagen Atlas Basecamp Concept, Earle said that, "The Basecamp Concept brings a go-anywhere attitude to the brand that is already synonymous with road-trip culture. Whether you are taking on a series of challenging single-tracks with your favorite mountain bike or enjoying a relaxing evening under the night sky, the versatility of the Basecamp Concept provides ideal mobile solutions for just about any adventure.”
Key Themes Behind This Trend
- Vanlife Movement
- There is an opportunity to design and create products and solutions that cater to the growing popularity of the vanlife movement, offering alternative lifestyles on the road.
- Adventure-ready Vehicles
- Creating SUVs and vehicles specifically designed for adventure enthusiasts, with features and setups that allow for comfortable accommodations and gear storage, presents disruptive innovation opportunities in the automotive industry.
- Mobile Solutions for Outdoor Adventures
- Developing versatile mobile solutions like the Volkswagen Atlas Basecamp Concept that provide ideal accommodations and storage options for outdoor adventures opens up opportunities for disruptive innovation in the camping and outdoor industry.
Where This Applies
- Automotive
- The automotive industry can explore disruptive innovation opportunities in designing adventure-ready vehicles to cater to the growing demand of consumers seeking alternative lifestyles and outdoor adventures.
- Outdoor Equipment
- The outdoor equipment industry can capitalize on the trend of the vanlife movement by creating innovative gear and storage solutions for adventure enthusiasts who embrace the road trip lifestyle.
- Camping and Adventure Travel
- The camping and adventure travel industry can leverage the popularity of mobile solutions for outdoor adventures by creating unique accommodations, accessories, and experiences tailored to the needs of adventure seekers.
