The Vogue US 'Desert Flower' editorial focuses on the Western twist many fashion designers are indulging in for the spring 2014 season. As written in the American publication, "Over the horizon of spring walks a new spirit, a movement in the direction of earthiness and handworked embellishment—the craft of the Navajo, the creativity of Georgia O’Keeffe," an American artist who focused on painting New Mexico terrain.
Shot by Mikael Jansson, the Vogue US 'Desert Flower' editorial stars model Sasha Pivovarova. This is the second time the blonde beauty is appearing in the February 2014 issue. The rich southwestern story was perfected by stylist Tabitha Simmons, who pulled pieces from the likes of Isabel Marant, Donna Karan New York, Dries Van Noten and Tom Ford.
Why This Trend Is Growing
- Western-inspired Fashion
- The popularity of Western-themed fashion presents opportunities for designers to incorporate earthy and handcrafted elements into their creations.
- Handworked Embellishment
- The trend towards handcrafted embellishments allows for a focus on the uniqueness and individuality of each piece, creating opportunities for innovation and customization.
- Southwestern Aesthetic
- The rise of the southwestern aesthetic in fashion creates opportunities to incorporate vibrant colors and bold prints into designs.
Industries Being Reshaped
- Fashion and Clothing
- Fashion designers and clothing companies can incorporate the Western aesthetic and handcrafted embellishments into their designs, providing unique and customizable options for consumers.
- Home Decor
- The Southwestern aesthetic can also be applied to home decor, offering opportunities to incorporate bold colors, prints and textures into household products.
- Jewelry
- The handcrafted and earthy elements of Western-inspired fashion offer opportunities for jewelry designers to create unique and personalized pieces.
