The Vogue Russia September 2013 editorial wanted to portray a fabulous and hardcore rockstar lifestyle, and the end result makes you feel like you want to go on tour.
This shoot is featured in a concert venue, and the models are acting as though they are the people performing. There is an inherent Joan Jett vibe to shoot, and it is represented in the lead singer's hair and the overall attitude being portrayed. The lead model has thick eyeliner on, and even the men in the shoot are painted in a rocker style makeup.
The outfits are a mixture of moto jackets, plaid, combat boots, and of course, a lot of black. The Vogue Russia September 2013 editorial perfectly embodies the lifestyle of a band on tour, and they made the rock star life look fabulous.
Why This Trend Is Growing
- Rockstar Fashion
- There is an opportunity for industry players to create more rock and roll inspired fashion lines to cater to the edgier audience.
- Music-inspired Photoshoots
- Other fashion brands and companies could experiment with music-themed photoshoots, which could help differentiate their products and target a specific type of customer.
- Rebellious Attitude in Fashion
- Fashion brands could incorporate more daring, non-conformist elements into their collections to appeal to customers who value individuality and self-expression.
Industries Being Reshaped
- Fashion
- Fashion and apparel brands could leverage the edgy, rock-inspired aesthetic to create new collections that appeal to a younger demographic.
- Beauty and Cosmetics
- Beauty and cosmetics companies could launch new product lines featuring bold, rocker-inspired makeup looks seen in the editorial.
- Music
- Music labels and publishers could collaborate with fashion brands to create more merchandise and promotion opportunities, such as limited edition pieces or exclusive collections.
