Joan Smalls embraces color in the 'Painting of Winter' editorial for Vogue Japan's December issue.
Winter has kind of a bad rap for being a dull and drab season. When you're trudging through grey sludge and fighting against biting winds, it's easy to forget the lush greenery of spring or the warm sunsets of summer. That isn't the case for Smalls, however, who has chosen this unexpected season to bust out the colors. Fashion editor Anna dello Russo styled each ensemble so that Smalls explodes in a flurry of color, kitsch and drama.
Hair stylist Andrew Guica and makeup artist Jessica Nedza continue the brazen look with candy-colored braids and splashy lip colors. The editorial was lensed by photographed Giampaolo Sgura.
What Makes This Trend Stand Out
- Colorful Winter Fashion
- Disruptive innovation opportunity: Clothing brands can explore bold and vibrant designs for winter attire, challenging the perception of the season as dull and drab.
- Kitschy Styling
- Disruptive innovation opportunity: Stylists and fashion influencers can experiment with unconventional and playful combinations of colors and patterns, bringing a sense of fun and drama to fashion editorials and everyday outfits.
- Candy-colored Beauty Trends
- Disruptive innovation opportunity: Cosmetic brands can tap into the trend of bold and unconventional makeup looks, offering a range of vibrant lip colors and encouraging experimentation with candy-colored hairstyles.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Fashion brands can capitalize on the demand for colorful and unconventional winter attire, fostering creativity and self-expression in colder seasons.
- Styling and Fashion Consulting
- Disruptive innovation opportunity: Stylists and fashion consultants can offer their expertise in creating unique and kitschy looks, helping individuals stand out and redefine traditional winter fashion.
- Cosmetics
- Disruptive innovation opportunity: Cosmetic companies can introduce a range of bold and vibrant makeup products, catering to the desire for unconventional beauty looks and encouraging self-expression.
