American model Mackenzie Drazan stars in a chic and eclectic beauty editorial for the Vogue Italia March 2012 issue. The shoot stays consistent with the issues theme of being over-the-top by showcasing a multitude of colors and textures creating a very busy aesthetic. The Vogue Beauty editorial includes Mackenzie holding two fawns, and features pastel hair coloring, bright pink blush and dark eye makeup and lipstick.
The shoot was photographed by Emma Summerton, with looks by stylist Patti Wilson, hair by hairstylist Sam McKnight and makeup by Mathias Van Hooff.
The Vogue Italia March 2012 issue features Joan Small on the cover, photographed by Steven Meisel. The issue also includes a shoot entitled 'Haute Mess' that highlights gaudy fashion faux pas.
What's Driving This Trend
- Chic and Eclectic Beauty
- There is an opportunity to disrupt the beauty industry with unique and diverse beauty products that embrace the use of multiple colors and textures.
- Over-the-top Aesthetics
- There is potential for disruptive innovation in the fashion industry by creating bold and vibrant clothing designs that embrace the concept of being extravagant and flashy.
- Multimedia Collaborations
- The photography and fashion industries can explore disruptive opportunities by collaborating with other artistic fields, such as music and film, to create visually stunning and immersive editorial shoots.
Who This Affects Most
- Beauty
- There is a disruption opportunity within the beauty industry to create products that cater to the demand for diverse and unique beauty looks.
- Fashion
- The fashion industry can disrupt traditional norms by embracing bold and extravagant aesthetics in clothing designs to attract a more adventurous consumer base.
- Photography
- Collaborating with other artistic fields, such as music and film, can create disruptive innovation opportunities within the photography industry to produce visually captivating and boundary-pushing editorial shoots.
