The Vogue Italia 'It's a Matter of Shape' editorial might be about the billowing of fabric and the expression of movement, but there is something about the stances that bring to mind a fighter. Whether channeling a boxer or a martial arts fighter, model Saskia De Brauw looks utterly fierce. It helps that she sports a white painted face and bruised red eyes courtesy of Diane Kendall. Model Lida Fox, on the other hand, comes off more as a graceful dancer.
Shot in studio by photographer Craig McDean, the Vogue Italia 'It's a Matter of Shape' editorial appeared in the February 2014 issue of the publication. Chock full of contemporary dresses and skirts, the outfits were styled by Karl Templer. They were perfected by hairstylist Orlando Pita.
What's Driving This Trend
- Expression of Movement
- Disruptive innovation opportunity: Develop technology that captures and translates movement into digital experiences or virtual reality applications.
- Fierce and Graceful Stances
- Disruptive innovation opportunity: Create a new style of clothing that combines fierce and graceful elements, appealing to both fighters and dancers.
- Contemporary Styling
- Disruptive innovation opportunity: Design a fashion technology platform for personalized contemporary styling, delivering outfit suggestions based on individual preferences and body shape.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Integrate smart fabrics and wearable technology into fashion designs to enhance movement and functionality.
- Photography
- Disruptive innovation opportunity: Develop advanced photography techniques or equipment to capture and highlight movement in still images.
- Beauty
- Disruptive innovation opportunity: Create makeup or skincare products that emulate the fierce and bold aesthetics portrayed in the editorial.
