Luxuriously Earthy Fashion

The Vogue China 'Second Skin' Editorial Stars Juliane Gruner

Focusing entirely on fur and leather fashion, the title of the Vogue China 'Second Skin' editorial takes on an entirely new meaning. Although it might be morbid to think about the fact that a person is wearing another animal's skin, it is undeniable that the looks are utterly chic. With its earthy, neutral palette, the wardrobe embraces nature while ensuring the pieces exude an urban elegance modern women will appreciate.

The Vogue China 'Second Skin' editorial was shot by photographer Amy Troost. Set to appear in the July 2013 issue of the magazine, it stars model Juliane Gruner. The Danish brunette beauty was outfitted by stylist Alastair McKimm, who pulled pieces from the likes of Celine, Belstaff, 3.1 Phillip Lim and Givenchy.

Eco-leather Fashion
Opportunity for sustainable and cruelty-free fashion alternatives.
Fur-free Fashion
Opportunity for ethical and socially responsible fashion choices.
Nature-inspired Color Palettes
Opportunity for more natural and earthy color choices in fashion design.

Who This Affects Most

Fashion
Opportunity for fashion brands to embrace sustainable and ethical practices in their designs.
Animal-free Materials
Opportunity for companies that offer leather and fur alternatives to grow in the fashion industry.
Natural Cosmetics
Opportunity for cosmetic and beauty companies to embrace more natural, earthy, and organic color palettes inspired by nature.
SCORE
3.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 31%
Freshness 8%

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