Monochromatic Businesswoman Editorials

Katlin Aas Poses in Chic Dresses for Vogue China Fall 2014

For the Vogue China Fall 2014 issue, fresh-faced model Katlin Aas was photographed in several masculine business clothing items. The monochromatic and neutral color scheme of the shoot cleverly pays tribute to the hustle and bustle of the workforce.

The editorial, called 'Simply Herself,' stars Aas sitting and draping her long body over several industrial wood steps. The Estonian beauty is decked out in multiple over-sized masculine-inspired garments like blazers, shoes, skirts and wide-legged pants. The loose-fitting clothes hang effortless off of Aas' tall body. Aas' hair is carefully slicked back to replicate that of a suave businessman's.

The editorial has several subtle feminine fashion touches such as glittery pink gowns, gold jewelry pieces and fur accessories.

Gender-neutral Fashion
Designing clothing items that are inspired by masculine attire but made for women while incorporating subtle feminine elements.
Monochromatic Color Scheme
Using a single color scheme throughout an editorial shoot or a collection for a clean and chic look.
Androgynous Modeling
Using models with a more masculine look in fashion editorials and campaigns to represent gender neutrality and diversity in fashion.

Where This Applies

Fashion Design
Opportunities exist for designers to create gender-neutral clothing items with subtle feminine elements that appeal to a larger audience.
Photography
Photographers can experiment with monochromatic color schemes and shoot editorials that play with masculine and feminine elements to create thought-provoking and edgy content.
Marketing and Advertising
Brands can use androgynous models in their campaigns to showcase gender neutrality and appeal to a wider audience.
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4.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
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Activity 49%
Freshness 8%