If there is ever a place that calls for color, it has to be the beach; the Vogue China 'Colour the Beach' editorial is a great source of inspiration to inject some vibrant hues into one's swimwear wardrobe. From hot pinks and bright yellows to deep oranges and pristine blues, the photoshoot has it all.
Starring model Tian Yi, the Vogue China 'Colour the Beach' editorial was lensed by Shanghai- and New York-based photographer Stockton Johnson for the publication's June 2012 issue. Shot on location near the South China Sea, the Chinese beauty showcases designs from such labels as Marni, Givenchy, Versace and Hermès. Styled by Yi Guo, her look was perfected with a slicked-back hairdo.
Key Themes Behind This Trend
- Vibrant Swimwear
- There is an opportunity to disrupt the swimwear industry with vibrant and colorful designs inspired by this editorial.
- Destination Photoshoots
- The trend of location-based photoshoots for swimwear brands could be further emphasized by adding color to the beach, much like this Vogue China editorial.
- Chinese Models in International Fashion
- The rise of Chinese models in international fashion industry could be further promoted and disrupted through editorial photoshoots such as this one.
Where This Applies
- Swimwear
- The swimwear industry could explore more colorful and vibrant designs inspired by this editorial for the fashion-conscious beach-goers.
- Fashion Photography
- The fashion photography industry could incorporate more location-based photoshoots and use nature's bright colors to add character and flair to the fashion shoots.
- Modeling & Talent Agencies
- Agencies that represent Chinese models could use this editorial as a case study to market their talents for international fashion campaigns.
