The Vogue Brazil 'Quase Nua Na Rua' editorial, which means 'Almost Naked in the Street' in Portuguese, is aptly titled. The skin-revealing ensembles look like a cross between beachwear and urbanwear. Full of curve-hugging bodysuits and short shorts, the daring looks have been paired with different jackets to make them slightly more appropriate for the concrete jungle they are showcased in.
Appearing in the June 2013 issue of the magazine, the Vogue Brazil 'Quase Nua Na Rua' editorial was shot by famed photographer Mario Testino. It stars IMG model Joan Smalls. Complete with retro finger waves courtesy of hairstylist Christiaan and bold brows and red lips by makeup artist James Kaliardos, the looks are given a elegant edge. Her slick skin suggests that the heat has inspired the scantily clad outfits.
Key Themes Behind This Trend
- Skin-revealing Street Style
- Opportunity for fashion brands to create urbanwear that combines beachwear elements for a daring, curve-hugging look.
- Daring Looks and Scantily Clad Outfits
- Opportunity for beauty and cosmetics companies to cater to the demand for bold, retro-inspired hairstyles, bold brows, and red lips.
- Editorials Featuring Urbanwear
- Opportunity for photography studios and magazines to create and showcase daring, street-style inspired editorials that push the boundaries of fashion.
Where This Applies
- Fashion Brands
- Opportunity for fashion brands to capitalize on the trend of urbanwear mixed with beachwear, creating curve-hugging and skin-revealing outfits for the fashion-forward consumer.
- Beauty and Cosmetics Companies
- Opportunity for beauty and cosmetics companies to offer products and services that cater to the demand for the retro-inspired hairstyles, bold brows, and red lips featured in the editorial.
- Photography Studios and Magazines
- Opportunity for photography studios and magazines to create and showcase bold, street-style inspired editorials that capture the attention of fashion enthusiasts and push the boundaries of traditional fashion photography.
