The Vogele Shoes campaign shows one way to direct a person's eye to exactly where the true place of interest should lie. In this case, that would be the feet, and as an natural extension, the legs. The print ads draw the eyes to that region by contrasting it interestingly with an illustration of the rest of the body. Instead of having a full model present, or just the legs, the Vogele Shoes campaign uniquely makes this into mixed media ads.
Conceived and executed by Zurich-based ad agency Jung von Matt / Limmat, the Vogele Shoes campaign utilizes an appropriate surface as its canvas as well: A shoebox. All together, the print ads are absolutely flawless.