Jack Rabbit Hill Farm produces its own MEll vodka and rather than buying new bottles to package the product, it implements a vodka delivery program takes inspiration from the old milk delivery model and minimizes packaging waste. After the vodka bottles have been emptied by its restaurant and bar customers, Jack Rabbit Hill Farm returns to collect the bottles so that they can be sterilized, refilled and delivered once again.
As Jack Rabbit Hill founder Lance Hanson describes, "It’s the old milk-bottle delivery service, with a twist... We researched whether it was doable with spirits—it is—and then we moved quickly to implement a similar approach with MEll." As such, the vodka brand claims to be the only one of its kind operating a commercial refill-and-reuse program.
Why This Trend Is Growing
- Circular Delivery Programs
- Businesses can implement circular delivery programs to reduce packaging waste and contribute to a sustainable future.
- Refill-and-reuse Initiatives
- Companies can adopt refill-and-reuse programs to minimize waste and promote a circular economy.
- Milk Delivery Model Adaptation
- Taking inspiration from the milk delivery model, businesses can innovate by adapting it to other industries for sustainable practices.
Industries Being Reshaped
- Food & Beverage
- Food and beverage producers can innovate by adopting circular delivery models to reduce packaging waste.
- Alcohol
- Alcohol brands can differentiate from competitors by implementing refill-and-reuse initiatives and promoting sustainability.
- Logistics
- Logistics companies can explore circular delivery models and adapt them to other industries for sustainable practices.
