The VMAN Rock of Ages editorial plays on one of the most basic human instincts: to climb and explore. As children, we crawl around the floor, climb up the stairs and shimmy under tables. As adults, this same instinct is what drives us to travel new places, climb up cliffs and go deep sea diving. Naturally, the modern man wants to do all of this looking as good as possible.
The editorial shows viewers models who look like they are modern Sherpas, ready to guide people through a natural wonderland that they know like the back of their hand.
The editorial is shot on the Mohonk preserve in New York. Models Ton Heukels and Travis Smith are shot by Laurie Bartley and styled by Tom Van Dorpe.