The VMAN Rock of Ages editorial plays on one of the most basic human instincts: to climb and explore. As children, we crawl around the floor, climb up the stairs and shimmy under tables. As adults, this same instinct is what drives us to travel new places, climb up cliffs and go deep sea diving. Naturally, the modern man wants to do all of this looking as good as possible.
The editorial shows viewers models who look like they are modern Sherpas, ready to guide people through a natural wonderland that they know like the back of their hand.
The editorial is shot on the Mohonk preserve in New York. Models Ton Heukels and Travis Smith are shot by Laurie Bartley and styled by Tom Van Dorpe.
What's Driving This Trend
- Adventure Fashion
- Disruptive innovation opportunities lie in creating stylish and functional clothing that caters to adventurous individuals.
- Exploration Tourism
- Disruptive innovation opportunities exist in developing immersive and interactive travel experiences that allow tourists to explore natural wonders.
- Outdoor Photography
- Disruptive innovation opportunities can be found in creating new techniques and equipment specifically designed for capturing fashion photoshoots in outdoor and challenging environments.
Who This Affects Most
- Fashion
- The fashion industry can tap into the growing market of adventure enthusiasts by designing clothing that combines style and practicality for outdoor activities.
- Tourism
- The tourism industry can capitalize on the desire for adventure and exploration by offering unique and immersive travel experiences in natural landscapes.
- Photography
- The photography industry can innovate by developing specialized equipment and techniques for shooting fashion editorials in unconventional settings, such as cliffs and preserves.
