Record Breaking Large TVs

The 120-Inch Vizio 4k TV is Attracting a Lot of Eyes at CES 2014

The largest television on display this year at the Consumer Electronics Show (CES) is the Vizio 4K TV.

Measuring an incredible 120-inches, the Vizio 4K TV not only boasts an incredible size but is also "smallest price for a set from a major manufacturer" at $999.99, though that is only for the smaller 50-inch version. The Vizio 4K television continues the theme of high-end Ultra HD TVs being a major push from television manufacturers this year at CES. While last years theme of 3D televisions failed to catch on with consumers, manufacturers are hoping that Ultra HD TVs will become a hot ticket item in stores.

At 120-inches the Vizio 4K TV is surprisingly only 10-inches larger than its competitor, the 110-inch Samsung 4K Television.

Large 4K Tvs
There is an opportunity for innovation in creating higher-quality and lower-cost Ultra HD TVs.
Competitive Pricing
Lowering the cost of high-end televisions could bring about disruption in the television industry.
Ultra HD Tvs
The trend towards higher picture quality could lead to innovation in the technology behind these televisions.

Where This Applies

Television
The television industry has an opportunity to create disruptive innovation in the production of higher-quality and lower-cost Ultra HD TVs.
Consumer Electronics
Manufacturers of consumer electronics could gain significant market share by designing and producing innovative Ultra HD TVs.
Technology
Advancements in technology are needed to support the development of higher-quality Ultra HD TVs at competitive prices.
SCORE
2.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 34%
Freshness 8%