The visvim Spring/Summer 2019 collection offers a series of workwear apparel that takes on a relaxed design element. The capsule is designed from a perspective that highlights an Americana culture, drawing inspiration from its Los Angeles and New Mexico flagship stores. The pieces showcase a sense of Western aesthetics in the form of Noragi coats, long jackets, Tukata coats, shorts, t-shirts, chinos, vests, and more.
Additional details include bright patterning and print designs along with some traditional Japanese infusions as well. To complement the clothing, the seasonal capsule also features accessories such as vibrant hats and graphic tote bags. Some footwear options including the Virgil boots, the FBT moccasin, the Skagway sneakers, Roland sneakers, and more.
What's Driving This Trend
- Relaxed Workwear Apparel
- Disruptive innovation opportunity: Create a line of workwear apparel that combines comfort and style for professionals in a casual work environment.
- Americana-inspired Fashion
- Disruptive innovation opportunity: Develop a collection of clothing that celebrates American culture with a modern twist, appealing to fashion enthusiasts looking for unique and patriotic designs.
- Graphic Print Accessories
- Disruptive innovation opportunity: Design a line of vibrant and eye-catching accessories, such as tote bags and hats, featuring bold graphic prints to add a pop of personality to any outfit.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity: Create an online platform that offers curated collections of fashion items inspired by various cultures, providing customers with a diverse range of styles to choose from.
- Streetwear
- Disruptive innovation opportunity: Develop a streetwear brand that merges American and Japanese cultural influences, targeting a niche audience seeking unique and fashion-forward clothing.
- Footwear
- Disruptive innovation opportunity: Introduce a line of footwear inspired by traditional Japanese craftsmanship but with a modern twist, catering to individuals who appreciate both heritage and contemporary fashion.
