Being that males are most often associated with car culture, the 'Driven' Visor Clip Air Freshener is intended to appeal to this demographic in a macho way.
The refillable air freshener is battery-powered and features a small fan to help move scents around vehicular cabins without having to be plugged in. A standard 10-minute cycle operation enables on-demand freshening rather than constantly pumping freshener into the cabin.
Able to be paired with such scent options as 'Black Out' and 'Titanium Rain,' the 'Driven' Visor Clip Air Freshener takes a more masculine approach to aftermarket car accessories. While air fresheners could be perceived as less than masculine by some, the 'Driven' air freshener looks to change this perception with a hyper-masculine design.
What's Driving This Trend
- Macho Car Accessories
- Creating hyper-masculine designs for car accessories that have traditionally been perceived as more feminine could appeal to male demographics.
- Battery-powered Air Fresheners
- Replacing the need to constantly pump in freshener, battery-powered air fresheners with small fans could become more popular.
- On-demand Air Freshening
- On-demand air freshening could become a trend, allowing drivers to refresh their car only when needed.
Who This Affects Most
- Automotive Accessories
- The automotive industry could benefit from developing more unique and appealing accessories, like the 'Driven' Visor Clip Air Freshener.
- Home Fragrance
- Home fragrance companies could potentially expand their market by creating aroma options specifically for use in cars.
- Gifts for Men
- The 'Driven' Visor Clip Air Freshener could be marketed as a great gift option for men, potentially leading to increased sales in the gift-giving industry.
