Tap-to-Pay Winter Gloves

Visa's Payment Gloves are Available to Those Attending the 2018 Olympics

Visa's payment gloves will enable those traveling to South Korea for the 2018 Winter Olympics make seamless payments, while remaining protected against the harsh winter winds.

The gloves contain tap-to-pay technology, meaning that items can be purchased by the simple swipe of one's palm. The gloves will come loaded with prepaid values equivalent to $27 to $45, to encourage consumers to shop while traveling abroad in Pyeongchang for the games. In addition to its practicality, the gloves' cozy interior will ensure the optimal warmth of the wearer as the temperatures dip below freezing.

Visa is also offering four celebratory lapel pins that feature the same tap-to-pay technology, posing as an unobtrusive and seamless method of payment.

Tap-to-pay Technology
The tap-to-pay technology embedded in gloves and lapel pins presents opportunities for seamless and convenient payment methods.
Contactless Payments
The use of tap-to-pay gloves and lapel pins showcases the growing trend of contactless payments, eliminating the need for physical cards or cash.
Embedded Payment Solutions
The integration of payment technology into wearable items like gloves and pins highlights the trend towards embedded payment solutions for enhanced consumer experiences.

Where This Applies

Fashion and Apparel
The introduction of tap-to-pay gloves and lapel pins creates opportunities for innovation in the fashion and apparel industry by combining functionality with style.
Payment Technology
The tap-to-pay gloves and lapel pins showcase advancements in payment technology, opening up opportunities for disruption and further innovation in the payment industry.
Hospitality and Travel
The availability of tap-to-pay gloves at the 2018 Winter Olympics highlights the potential for innovation and improved customer experiences in the hospitality and travel industry.
SCORE
6.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 97%
Freshness 8%

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