While many have long suspected that influencers on social media edit themselves, Liam Nikuro takes it to another level as Japans first virtual male influencer. Liam is the third virtual social media personality to launch, but arguably the most realistic.
The virtual profile was created by 1sec Inc., a company that specializes in combining reality with a digital world. According to the press release, "Liam is powered by computer processing, 3DCG technology that are used to project virtual three-dimensional objects onto flat surfaces, creating images with a sense of depth." 1sec Inc. created the almost too perfect-looking influencer to have a believable personality as well. Liam is allegedly from Los Angles and works as a music producer, with an interest in makeup, entertainment, and fashion.
With virtual influencers on the rise, it could change the way companies market to consumers, with customized digital personalities targeted at consumers.
Image Credit: Liam_Nikuro/Instagram
What Makes This Trend Stand Out
- Virtual Influencers
- The rise of virtual influencers presents opportunities for companies to create customized digital personalities to target consumers.
- Computer-generated Realism
- Advancements in computer processing and 3DCG technology allow for the creation of highly realistic virtual personalities like Liam Nikuro.
- Blurring Reality and Digital
- Companies specializing in combining reality with the digital world, like 1sec Inc., open up possibilities for disruptive innovation in various industries.
Sectors Adopting This
- Marketing and Advertising
- The rise of virtual influencers could revolutionize the way companies market to consumers, with personalized digital personalities.
- Entertainment and Media
- Computer-generated realism in virtual influencers can offer new opportunities for entertainment and media companies in creating compelling digital content.
- Technology and Software
- Advancements in computer processing and 3DCG technology can drive disruptive innovation in the development of realistic virtual personas.
